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Eletronic Media Propaganda
Eletronic Media Propaganda

Media is an important tool to spread and disseminate information. TV media utilizes sound and light effects to send messages; radio channels employ changes in tones to deliver information to audience. Through the media, we are able to pass on stories of rare diseases, to eliminate the strangeness of diseases, and to help the general public to better understand and care for the rare disorders.

CTS News Magazine--Seeing the Extraordinary Vitality
TFRD has been producing special TV topics since 2012, and is looking forward to set a milestone in advocating rare disorders. TFRD collaborates with Era TV to produce 42 episodes of  “Formosa-- Seeing the Extraordinary Vitality.” Through the studio interview and the VCR, the show is able to present patients’ stories and issues of rare disorders appropriately.
From 2015 to 2017, TFRD collaborated with the CTS News Magazine to  produce 11, 8 and 8 episodes respectively, and completed 25 episodes of 10 min special topics. Each episode invited protagonists, professionals, government agencies, non-governmental organizations, and healthcare professionals to discuss the topic of the episode. The goal is not only aimed to raise the public awareness of patients’ needs and difficulties, but to inspect how the society, government, and the law could work together to solve problems and reform the system. Through understanding rare disorders, we could reflect values and meanings of life.

Philharmonic On Air -- Hearing Different Voices
To break the invisible boundary between patients and the general public, and   advocate rare disorders from school to home, TFRD collaborates with Philharmonic Radio Station to produce 12 episodes of radio drama-- “The Story Island of Fireflies.” Each episode introduces different types of rare disorder in a way that is easy to understand and relate to. The audience and children would not only become more familiar with these extraordinary patients, but also learn how to help them.

In 2017, TFRD produced the first microfilm called “Rollcall”, using short images to tell stories and looking forward to shooting a resonating film with limited resources.
“Rollcall” is performed by a professional actress, Phoebe Lin, who plays as a rare disease patient, and joins part of documentary including real patients to address their expectations for the future. The public's response to the microfilm is very enthusiastic, with more than one million viewers on the internet and many celebrities actively sharing the microfilm through their Facebooks.
There are many public figures cooperated with TFRD enthusiastically, not only give smiles to shoot print media, but also record radio advertisements with their friendly voices  for rare disorders. Through these resources, TFRD wishes to spread love to every corner of our society.